Every memory has a color

Campaign

Barbot is one of the top three paint brands in the Portuguese market.

The goal of the campaign was to get people to order the color catalogue in their website Barbot Change and increase the sales on that platform.

We created a new concept that connect people with colours, the concept “every memory has color, find yours”.

To advertise the website we created print ads to show this concept in a simple way, from color to memory.

In the website you could upload old photos, choose a color from the photo using a color picker, and then order it to receive a sample of your memory and the catalogue.