Vitalis GO RUN

Campaign

Vitalis is a Portuguese water brand strongly connected with sports and best know for its tagline – “The official sponsor of the marathons”.

Unfortunately being the main sponsor in such events doesn’t come cheap. And in a crowed market with so many different marathons, the price tag was becoming to high to bare. So they asked us to try to a different approach to sports, while trying to branch out the brand and accommodate a wider target, at same time.

To solve this problem we decided to take advantage of a new form of running that was gaining popularity in other countries: figure running.