Product Design & Branding
SeaBookings, the Portuguese startup dedicated to boost maritime tourism, has launched a new innovative booking portal to bring its users even closer to the more than 500 sea experiences provided. In addition, a new brand identity was launched.
SeaBookings was born by the passion for the sea by the Dutch sisters Bo and Femke Irik in 2014. SeaBookings is an online platform where searching, comparing and booking sea related activities is made easy. Having started in Portugal, the platform now also covers Spain and is ready to conquer the Mediterranean. This international expansion and demanding market made SeaBookings’ team decide it was time for a totally new platform and image. The goal is to strengthen SeaBookings’ brand in the global competitive travel industry and, most of all, to bring travelers even closer to the most authentic sea experiences by improving the user experience of the platform.
For the branding, the inspiration comes from the special moment of contemplation of the horizon of the sea. The concept of the new brand is “Experience the Sea”.