Briefing
Create an add campaign for dogdate.pt, the first dating site for dog. A site where owners can share their dog’s history and photos in order to find the best match for their best friend.
Idea
As we were working with a small budget, we decided to go for something different. Instead of a small press release in specialty magazines, we created a magazine.
An erotic publication, created from scratch, daring to make all dogs drool over and suprise owners: Playdog, the 1st erotic magazine for dogs. 52 pages full of articles, opinions, galeries and suggestions to send a simple mensage: give this magazine to your dog and get him a date with dogdate.pt.
Results
A campaign that is far more than an regular press ad. An alternative means that becomes a form of communication and opens space for other brands.
A publication to be distributed in veterinarians that draws the attention of all dogs and everyone who like dogs. Another prove that sex sells. Even among animals.
