I'm Francisco Melo — a Senior Product Designer working across Fintech, Web3, and AI.

I love the challenge of taking complex financial systems and making them feel simple and trustworthy. Over the years, I’ve had the opportunity to help design platforms like Levana Protocol, Zeal Wallet, and Fyde, focusing on environments where a clear, reliable UX really matters.

I enjoy bridging the gap between design and development, whether that means building practical design systems, exploring AI workflows, or coding full-stack passion projects like consciousportugal.com.

  • Sailor Lend

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Design Systems & Architecture

Bridging design and code. I focus on building practical, atomic design systems. My goal is to make life easier for engineering teams, helping them ship faster and maintain consistency without the usual handoff friction.

High-Trust User Experience

Clarity in complexity. I enjoy the puzzle of translating dense on-chain data and TradFi mechanics into quiet, intuitive interfaces. I want users to navigate these platforms feeling confident, not overwhelmed.

 

AI & Prototyping

Beyond static screens. I like exploring how AI and modern stacks can improve the design process. By building functional prototypes, I try to give engineers a much clearer, production-ready starting point.

Teams I've collaborated with.

From emerging decentralized protocols to established financial institutions.

Francisco is a true all-rounder with excellent abilities across UI, UX, interaction and branding. He also combines strong design skills with a deep appreciation and knowledge of web3. In DeFi you typically find designers who understand web3 but don't have the design experience, or you find experienced designers who don't really have knowledge of crypto... Francisco is one of the rare people who has both. In the world of crypto/web3 design, that makes him an outstanding asset! We worked on several projects together and I found Francisco very easy to work with. I always felt that clients were in safe hands on his projects. He can be relied upon to work solo, but he also collaborates well when working with other designers and in larger teams. He has a wealth of experience from working in advertising and in startups, and brings a knowledgeable perspective to any new project.
Jon Crabb
Web3 Design Lead | DeFi Consultant
Francisco is a talented designer who understands how to blend the technical and design needs of fintech software to create an engaging user experience. We worked together on Levana where the product grew to over 30,000 users and handled $5bn in trading volume over 24 months.
John Brian Carthy
CGO @ FP Block | Founder of W3Social
Francisco is a dynamic, creative designer with strong technical knowledge. Driven by curiosity, he has tackled some of the most challenging design problems in tech. I was Design Director at Impossible when Francisco joined, and he quickly adapted to the demands of the healthcare space. I'm lucky to have remained friends with him over the years, watching him navigate web3, reimagine what a digital product can be in an AI-driven world, and build his own businesses from the ground up. I would recommend Francisco without hesitation for any design team.
Pedro Couto e Santos
Senior Design Leader | Leading Design at Causeway Technologies